Founded in 2020 and debuting at Paris Fashion Week A/W20, The Label is a non-binary conceptual brand driven by identity, exploration, and nonconformity. Born from the belief that individuality cannot be boxed or labeled, the brand creates boundary-defying pieces and immersive experiences that challenge norms and celebrate self-perception. Through community, activations, and storytelling, The Label offers more than fashion—it’s a movement. Recognized early on for its bold perspective, pieces were pulled straight from the runway for editorial use, with features in publications like L’Officiel, Teen Vogue, Vanity Fair, EBONY, and British Vogue.