Share a memory of when you first felt connected to fashion. Was it a childhood moment or a more mature realization?
Fashion has been an intrinsic part of my life for as long as I can remember. My family, especially my father, has always been deeply involved in the industry, with a vision very similar to my own. My grandmother was a talented tailor, and one of my earliest memories is playing “store” with my younger brother, pretending we owned a clothing boutique.
My creative connection to fashion has been alive since childhood — I’ve always been curious and passionate about the cultural role fashion plays in shaping generations, as well as the vital role personal style has in how we express ourselves to the world. At the same time, I see fashion as a business, and I believe that duality — creative passion combined with commercial vision — is what has allowed my projects to thrive.
Why did you choose to move to Miami for fashion? New York is often seen as the primary fashion destination—what drew you here instead?
Miami is a city that evolves daily, and I believe that my concept — spotlighting emerging designers with strong, innovative visions — is perfectly positioned for this moment. We’re pioneers in bringing an edgy, modern, and forward-thinking aesthetic to the city.
While New York will always remain a reference point, Miami is growing at an extraordinary pace. The music industry, major award shows, labels, artists, DJs, and creative minds are now choosing Miami as their home base. There’s so much potential to explore and develop here, and I firmly believe Miami is the U.S. city with the most exciting growth opportunities in fashion.

Promoting Colombian designers and heritage is at the core of The Room concept. How do you see the niche for Colombian designers evolving in the U.S. fashion scene?

As a Colombian, I’m incredibly proud to champion Colombian designers and brands in the United States. I truly believe our creative talent has immense potential, and many of the brands I represent are ready to step confidently into this highly demanding and competitive market — one I consider to be the most important in the industry.

Which Colombian menswear designers do you think best represent the country’s fashion identity?

The designers we work with embody our vision and identity. The Room began with Cubel, a brand with exceptional international potential that will always be part of our DNA due to the close creative relationship we’ve built together.Over time, we welcomed brands like UNDERGOLD, a label I strongly believe in — it perfectly represents Colombia’s urban identity while maintaining a clear and strategic business vision. Lastly, but certainly not least, GARCIAS — a brand based in Italy, but whose designer, Nicolás, is Colombian. He infuses the essence of Colombia into every collection, creating a brand that, as he beautifully puts it, is “Made in Italy, born in Colombia, and dreamed in America.”

Who is your client in Miami, and how does your concept store operate?

Our vision speaks directly to the modern man — someone who understands that in today’s world, image is power. Looking good is intrinsically connected to feeling good. Our clientele is made up of creators, artists, DJs, and contemporary men who embrace fashion as part of their identity. We continue to offer them a highly personalized service, operating by appointment only, ensuring that each client experiences something truly unique and tailored to their style and needs.

Participating in a fashion week as a concept store is quite unique. How did it work for you, and what feedback did you receive?

Participating in fashion weeks is a natural extension of our vision — it’s the perfect opportunity to present the full essence of The Room through curated, rhythmic, and visually compelling shows.Each presentation is carefully designed to flow seamlessly, leaving our audience eager for more. It’s essential for me that The Room Miami becomes a true fashion reference point, helping to reshape outdated perceptions of Miami within the global fashion industry.

Social media often creates the illusion of instant success. How do you stay focused on your journey rather than comparing yourself to others?


We don’t waste time comparing ourselves to others — everyone is on their own journey. Truthfully, we’re so immersed in our own projects and surrounded by so many exciting opportunities that we have little time to look at what others are doing. If anything, we look to the industry for inspiration, not competition.

Have you ever felt like giving up? If so, what keeps you pushing forward?

I’ve never considered giving up — though I won’t deny there have been difficult moments. However, I represent brands that have placed their trust in me, and I take that responsibility very seriously.My ultimate goal is to successfully introduce these brands into the most competitive and influential fashion market in the world. That purpose drives me forward every day, working hand-in-hand with my team to bring our shared vision to life.

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