For us, For Men Fashion Week has always been more than a fashion project. It is a cultural bridge — a way to connect countries, perspectives, and creative voices, and to bring international design into the Florida fashion landscape. This path is not always easy. Traveling to the United States is often complicated, time-consuming, and, in many cases, simply impossible for emerging designers. But despite these challenges, we continue to meet, communicate, and build relationships with designers across different countries and cultures.
Last season, for example, we presented a Thai designer ANURUQ whose collection could not physically travel with its creator. In that case, our team essentially had to travel to collect the pieces ourselves in order to bring the collection to Florida. That experience reinforced our belief that talent should not be limited by geography. This season, we discovered a new emerging designer Engoscars whose creative approach made a strong impact during FASH24 graduation show in Bangkok. His work sparked conversation and attention locally, and his collection stood out for its originality and bold cultural expression. We reached out, built a team on the ground, and decided to create a dedicated photoshoot with photographer Maii Ittipol in Bangkok to showcase his vision.
The shoot became something truly special. The collection, the local culture, and the setting came together organically inside a remarkable historical So Heng Tai House we discovered almost by chance. The space itself carried a strong sense of time and place. During the shoot, we even overheard conversations about the building soon being transformed into an Italian retail space — making it very possible that we captured this location in one of its final, untouched forms.What you see in this editorial is not just fashion. It is a moment. A dialogue between cultures. A designer at the beginning of his journey. A space frozen in time.We invite you to experience this story with us.
Production: FMFW & Anasova MariaMUA: Anasova MariaPhoto: Maii Ittipol Model : 이동욱 RichCreative Director: Ruslan EvAssistants photographer: Nithipol nilphueng, Kobkit Thitithanawat